The home business industry is one of the fastest growing on the planet right now. It’s really not surprising either, given the state of most peoples’ finances. Home businesses are typically a great opportunity to help with cashflow by providing a secondary income stream, or even replacing a working income. There are also tremendous tax advantages associated with a home based business MLM. However, the burning question for most people is can you REALLY make money? And it’s a reasonable question. After all, you have to wonder why over 90 % of people who get involved in the industry don’t make it. The answer, in fact, is an emphatic “yes you can!”, but only under certain circumstances. This article explains.Home Based Business MLM – How To Actually WinIf this is the first time you’ve heard the statistic that the industry has a 90% failure rate, you may be surprised. What you may not realize is that those documented “failures” are really just people giving up. Now to be fair, they’re giving up with relatively good reasons – they haven’t been able to make it work. They haven’t been successful at really generating significant income using their home based business MLM vehicle. But often it’s not their fault.It takes a few simple, critical things in order to be successful with home based business MLM. While these things are SIMPLE, that doesn’t necessarily mean they are easy to create or to find. But if you can find them, and you commit yourself to being coachable and doing what it takes to succeed, financial freedom is virtually guaranteed. It’s just a matter of time.These are the critical Elements for A Successful (Profitable) Home Based Business MLM:Home Based Business MLM – Partnering with the right companyIf you’re going to stand behind something, you’d better be 100% certain that they can stand behind their product, their resources, their infrastructure, their leadership, and their long term sustainability. You’d also better be sure you’ve partnered with a company that shares your values and beliefs about what’s most important. Personally, if a company is ONLY about making money (you can tell if that’s all they talk about) then you’re in the wrong place. If, however, they have a bigger mission and vision that is parallel to your own, you have an opportunity for some great synergy. Partner with only the best home based business MLM company, partner for the right reasons, and partner for life.Home Based Business MLM – Having A Great Team Who Understands What Leadership Really Is So many people think leadership is about telling people where to go. This is especially true when you see someone who has been able to create results for themselves. These people tend to say “do this, then do that…” and then leave a person to figure it out for themselves. The home based business MLM industry is FULL of companies and people who use this model for “Leadership”. But leadership truly is showing someone how they can get from where they are to where they want to be…and then TAKING THEM THERE. I remember when I finally partnered with the right team and what a difference that made for me. We operate from a “learn, do, teach” model with more support than I’ve ever personally seen in the industry. That’s how it should be done.Home Based Business MLM – Understanding What Kills Most Businesses Often the home based business MLM model relies on having a decent number of connections or contacts that you are able to share your product, service, or business opportunity (or all of the above) with. What kills a good percentage of our 90% failure crowd is simply running out of people to talk to. They don’t understand how to market themselves and their business. They don’t understand how to put what they have to offer directly in front of the people who want it. This was another critical element for me personally. When I learned how to have an endless stream of people coming to ME, asking me about what I had to offer, the whole game changed. And nothing is more fun than helping people in my organization experience that same shift.The home based business MLM vehicle is by far the most fair, most accessible, and most powerful tool for financial freedom and wealth building available today. And provided you adhere to and conquer the simple elements above, you will win.
Starting Small Businesses Has Never Been Easier
I believe that it’s easier to succeed with small businesses than ever before. There are more opportunities for entrepreneurs to start small businesses today than at any previous time.Here are some good reasons for why I believe this is true.A) With the increase in population comes an increase in opportunities for small businesses.Generally, a sparse population requires a small business owner to provide a wide variety of goods or services to survive. With a denser population, the small businesses can still survive by providing a very narrow range of products or services.For example, in a smaller population a small business which provides gardening services would probably need to offer many things. Services could include general garden maintenance, planning, tree felling, lawn cutting, vermin control, pond planning and maintenance, hard landscaping etc.With a bigger population a small business could thrive perfectly well by providing just one of these services, as there are more people who will need it.B) The costs involved in starting and running small businesses has never been so low in proportion to income.Technology has replaced many of the things which people used to do, and technology does the job a lot more cheaply.Today it’s possible to reach literally millions of potential customers around the world very cheaply.For example, only a few decades ago the cost of mailing to thousands of households was prohibitively high. Unless you had a very good product or service which sold well, a small business just wouldn’t risk it.Another example, business premises security used to involve security guards walking around checking that all was well. Now a good security system can be bought for less than 1 week’s pay for that security guard, and it will work 24 hrs per day for years, for no pay.C) Because modern life is so complex today, small businesses and individuals are open to new ideas, products and services like never before.This creates a huge market for training courses, information provision services, educational aids, specialised products and services, novelties, etc.With this great diversity come great opportunities to combine different products and technologies, thus making whole new areas of business possible.For example, you can combine a low-light camera with wireless communications and a bird box. This means a nest may be watched remotely on a television or personal computer screen.Another example would be to combine voice-chip technology with passive infrared technology to make it sound as though you have a huge dog indoors whenever anyone approaches your house.In our recent history, these opportunities just didn’t exist.D) It may not feel like it, but many people today have a lot more leisure time and a higher disposable income than in any previous age.This spare income (and with the current attitudes to loans, a little more besides) tends to get spent on sports, games, hobbies, crafts, amusements, entertainments, holidays and weekend breaks etc.This creates many opportunities for the entrepreneur to start up small businesses to satisfy all this extra demand.E) To thrive in a modern society you need to have a lot of different skills.Nowadays people cope with a variety of complex tasks. They buy and use a wide range of consumer equipment, fill out many forms, and communicate with all kinds of people from all walks of life (often from different countries and cultures). They also do difficult transactions like house purchasing, and so on.All this is a long way from the average people who were around just a few hundred years ago. Many were farm labourers who could barely read or write and never travelled more than a few miles from home.So now, the pool of potential business people is far greater than ever before. If a person can live well in a modern society, they already have the abilities they need to start up a small business enterprise and succeed.The good news also is that if you lack a certain skill which your small business needs, then you can probably employ someone with that skill far more easily than ever before.F) More people have access to money than ever before.Until the late 1960s, most people were paid weekly and spent money as they earned it.It was normal among manual workers to run right out of money around the time of their next pay packet, which often contained notes and coins!Today most people have many bank accounts (with overdrafts) and access to credit cards, which alone have spending limits equal to a half or full year’s income.Savings and share holdings are greater than ever before. A large proportion of the population can raise money on their house and if they don’t mind paying a high interest percentage, they can borrow with no security at all.A great variety of people and institutions are now willing to lend money for good small businesses proposals.With access to credit, you can buy the product, ship it to the customer and get paid before you have to pay for the goods which you sold. This just wasn’t possible until very recently.G) Advice, courses and books about starting small businesses are within easy reach of everyone.Researching your chosen business area has never been easier with the Internet so readily available.Not so long ago, you would have needed to buy many books and read them all to get the specific information you required. Now you can ask a search engine very specific questions and get very specific answers, almost immediately.This frees up small businesses and enables them to be far more productive and enterprising.H) If you start a small business today you have an immense amount of technology available to you.Computers, printers, copiers, audio and video recording and playback equipment, telephony and the internet are all easily available to any entrepreneur wanting to get started in a new small business enterprise.Not long ago, the average multi-national company lacked the computing, communicating and printing power available to the ordinary person today.You can probably think of at least 6 different ways to get a simple message to someone on the other side of the world. 5 of those messages would typically arrive less than 1 minute after you sent them.Just 100 years ago, (and remember mankind has been around for about 3 million years) this same message would have involved horses and steam ships and would have taken months.This massive improvement in technology (especially in communications and information) has really opened up the field to the individual who wants to go ahead with a new small business venture.I) Small businesses starting up today have far more choices available to them.In previous times, it was quite common for there to be only a few companies that they could go to, to buy business supplies. Whatever business you care to name, you would not find many suppliers of the materials needed to conduct that business.Unless your business is in a very specialist area, you will now find you can source your supplies from a great many firms. This in turn drives your costs down, as you can shop around for the best deals.For example, there used to be very few ways to get your goods delivered to your customers. Nowadays you could chose from literally hundreds of different carriers.New companies can chose anywhere in the world to set up their small businesses, or indeed where to place any part of their business.I know of a successful paintball company, which operates in the UK in summer. But when the business falls off due to the cold winter, they find new customers by simply moving the company to Brazil, and then return the following spring.They also take advantage of the cheaper labour in Brazil to manufacture the paint balling equipment, and when back in the UK use the greater expertise in the UK to program their systems.Not so long ago this flexibility of operating a small business would have been totally impractical.Conclusion.There are far more opportunities to start small businesses than ever before and entrepreneurs who do start new small businesses at home are more likely to succeed.There are more potential customers, it costs less to start up and you have more choice over the kind of business to go into. Other benefits are a more skilled and educated workforce, and easy access to financial support.If you do want your own enterprise, you can also use the power of the Internet to carry out good and fast research, and to support your business in many ways. I believe there has never been a better time to start up new small businesses.
Auction Listings Are Vital to the Success of Fundraising Auctions
Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:
An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.
If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.
Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.
Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.
Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.
After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:
Printed in the Event Program or Auction Catalog.
Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.
Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.
A Case Study
Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.
Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.
Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.
I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.
There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.
According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?
As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.
When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.
While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.
So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:
The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.
Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.
If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.
When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.
And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.